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The Marico Ltd has said it has acquired a 60 per cent stake in Apcos Naturals, the owner of Ayurvedic beauty brand ‘Just Herbs’.
The stake will be acquired over two years through primary infusion and secondary buy-outs, a joint statement said without disclosing the deal size.
“The investment is in line with Marico’s strategy to accelerate its digital transformation journey through building scalable digital-first brands, either organically or inorganically, as well as to premiumise its play in personal care,” Marico said. Just Herbs offers Ayurveda-based skin and hair care offerings made from certified organic ingredients.
“This investment is another step towards our aspiration to build a portfolio of at the least three Rs 100-crore plus digital brands within the next three years, said Marico MD and CEO Saugata Gupta.
The brand garners a majority of business through its own direct to consumers (D2C) website. It is also available on online marketplaces such as Amazon and Flipkart, along with its exclusive offline stores in select cities.
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