Zomato-backed logistics tech company Shiprocket signed an agreement to acquire a majority stake in Pickrr for $200 million, including cash, stock and proceeds.

Last year, Shiprocket raised $185 million in a Series E round co-led by Zomato and Singapore’s sovereign wealth fund Temasek.

“The integration now also creates a single portal for other enablers and vendors to serve the growing digital retailer community. It aims to strengthen its position as the leading D2C enablement operating system,” Shiprocket said.
The two companies will provide D2C companies with a full-stack logistics and fulfilment platform, including same-day and next-day shipping, expedited fulfilment, express checkout, easy returns, and cross-border shipping, among many other features services.

The combined platform will include shipping partners, warehouse providers, shopping carts, marketplaces, ERP systems, payment participants, and identity and credit information providers, enabling D2C brands to access them.
The merger will also create an entity serving more than 75,000 merchants.

Founded in 2017, Shiprocket is a DIY tech stack focused on social sellers and SMBs. On the other hand, Pickrr has built operations + technology offerings for larger brands and businesses since 2018.