On Thursday, actress Priyanka Chopra Jonas announced a partnership with the Nykaa-branded beauty and wellness e-commerce company FSN E-commerce to introduce her haircare line Anomaly to the Indian market.

According to Jonas, an anomaly has been made with components to help individuals treat their hair when running short of time. After the product’s debut, he stated that she still prefers to utilise traditional Indian beauty treatment techniques, including rouge, curd, and honey.

Anomaly, which debuted exclusively on Nykaa on August 26, was created on the principle that everyone should have access to high-quality hair care without sacrificing choice, cost, or the environment.

The foundation of Anomaly, as the name implies, is Priyanka Chopra Jonas’ conviction that every one of us is an anomaly and that our hair is a reflection of that. Priyanka was inspired to include her love of the environment in her company since she was committed to making more environmentally friendly decisions in her own life. Indian consumers are introduced to options by Anomaly that give them control without breaking the bank. Everything in the collection is gender-neutral, priced at INR 750, and packaged in cans and bottles made entirely of plastic waste.

The package comes with high-performance goods, reasonable prices, pure formulas, and environmentally friendly packaging.

Anomaly’s mission is to be “Accessible to all genders & every hair type” through Nykaa’s unrivalled e-commerce presence, an extensive network of retail locations, and Nykaa Super Store, which serves as the company’s distribution platform.

“We are proud to partner with Priyanka Chopra Jonas to expand her great haircare brand Anomaly in India,” stated Anchit Nayar, CEO of Nykaa’s E-commerce Beauty division. At Nykaa, we’re dedicated to introducing some of the most revolutionary brands in the world that people will adore for their ethos, creativity, and effectiveness. The mission of Anomaly is in line with Nykaa’s brand strategy, “Democratizing Beauty for All.” The two strong brands that met are both led by female founders and revolutionised how people obtain beauty products.