Wipro Consumer Care Ventures has signed agreements to invest in Chandigarh based start-up named as ‘LetsShave’ which sells male and female shaving and grooming products. The product description did not disclose by the venture capital fund of Wipro Consumer care & Lightning.  LetsShave focuses on shaving items and plans to expand to personal care categories like body care, skincare, electric trimmers, etc. The company markets its portfolio of products for both men and women. The startup has a strategic tie-up with Dorco, a Korean Company and one of the pioneers in the razor industry, manufacturing world’s finest blades since 1955. Dorco has a 10 per cent stake in LetsShave and is a global supplier to companies like Dollar Shave Club.
‘LetsShave offers high-quality products and is a challenger brand in a space dominated by a single large player. Our investment in LetsShave is in line with our strategy of leveraging emerging online opportunities targeting the millennials. We plan to increase our portfolio in innovative startups in consumer brands and consumer-tech domains both in India and Southeast Asia,’ said Sumit Keshan, managing partner, Wipro Consumer Care Ventures.
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