Viacom18 Media, the broadcasting and digital media company of Reliance Industries, is going to stream the FIFA World Cup tournament on its Jio Cinema app for free. Viacom18 Media clinched the deal to stream FIFA matches in India last year. It is to be noted that the upcoming FIFA World Cup tournament will start on November 18 in Qatar.

Viacom18’s sports CEO Anil Jayaraj said that the digital destination for the Football World Cup would be Jio Cinema. Jio Cinema will post all other sporting properties that Viacom18 has, such as NBA. The athletics Diamond League and ATP Tennis, Fifa will be available to all telecom players, including Jio, Airtel, Vodafone, and their subscribers, across iOS, Android and connected TVs.

Jayaraj further said that Viacom18 Sports’ multi-platform presentation of the FIFA World Cup Qatar 2022 would be immersive and personalised and offer viewers exclusive experiences on JioCinema. He asserted that there are no subscription fees that anybody needs to pay. Anyone can just download the app and start watching football.

The commentary for matches is likely to be available to users in English, Hindi, Bengali, Malayalam, and Tamil. Notably, the Competition Commission of India approved the proposed merger of the Jio Cinema OTT app with Viacom18 Media last month.

Speaking about streaming the football match on Jio Cinema instead of Voot, Jayaraj said that Jio Cinema’s got lifetime downloads of some 400 million. So, it’s quite massive.