Verlinvest-backed early-stage venture capital fund V3 Ventures has officially launched in India with plans to invest up to €100 million ($109 million) in Europe, the US and India. The fund will focus on investing in the consumer space for new-age brands, technologies, enablers and platforms at the Seed and Series A stages.

Verlinvest is known for betting on big-name consumer-facing brands over the past 25 years, including Oatly, Vita Coco, Tony’s Chocolonely, BYJU’s, Sula Vineyards, and Purplle.com.

V3 Ventures will be led by experienced entrepreneurs Lopo Champalimaud and Arjun Vaidya. Vaidya, who will lead the investment in India, founded Dr Vaidya’s in 2016 to become India’s leading Ayurvedic direct-to-consumer (D2C) brand. He expanded the brand to over 16,000 zip codes, launched over 80 products, and gained over 2 million customers in just four years. RPSG Ventures later acquired it.

Vaidya, co-founder and investment partner at V3 Ventures, said: “While startup founders in India have many funding options, the most important thing is to have the support of investors who understand the enormity of building a well-loved consumer brand. At V3, we have extensive experience building startups ourselves. We want to bring this unique value to the table.”

In India, the fund has invested in the audio content platform Kuku FM and the digital healthcare app Eka Care.