On Monday, TVS Motor Company Ltd. said that its premium motorcycle brand Apache has crossed a sales milestone of 40 lakh units across the domestic and international market.
The company launched the TVS Apache series back in 2005 and is the fastest-growing premium motorcycle brand which has a strong presence across global markets, said TVS in a statement.
“Over the years, young and aspirational riders have shown keen interest in performance-oriented, premium motorcycles. As a result, the TVS Apache brand has garnered immense popularity amongst motorcycle enthusiasts globally,” said Director and CEO of TVS Motor Company, K N Radhakrishnan.
The company through its Apache motorcycle brand showcases its technological prowess, using years of experience and racing pedigree, Radhakrishnan said. With a wide range of motorcycle offerings from 160cc to 310cc, the focus of the company on premiumisation has resulted in providing many segment-first features and technologies, he added.
India’s third-largest motorcycle company in its premium motorcycle brand TVS Apache Series includes the TVS Apache RTR 160, TVS Apache RTR 160 4V, TVS Apache RTR 180 and TVS Apache RTR 200 4V and RR 310.TVS