“Over the next 3-5 years, our focus will be to improve the export volumes. We plan to consolidate our export business across Africa and Latin America. We also plan to grow export shipments from our Indonesia-based unit in the coming years,” said Sudharshan Venu, joint managing director TVS Motor Co said during the company’s annual general meeting.
Venu is known for driving the company’s presence in the international markets across Asean, Africa and Latin America.
In the following 3-5 years, a strategy to propel its export volumes has been lain out by TVS Motor Company Ltd, as revealed by a company executive. This move focuses on consolidating the two-wheeler maker’s presence abroad.
In February, TVS had signed a deal with Honduras-based Motomundo SA, a local distributor appointed for sales and service of TVS vehicles while expanding business in Central America. Last year’s sign-up included the appointment of a distributor named Al Yousuf MC in the United Arab Emirates, and Cadisa Group in Guatemala and El Salvador.
COVID-19 disruptions resulted in the company’s export volumes and domestic dispatches remaining subdued during the June quarter. It exported 69,544 two-wheelers, down 60% year-on-year (y-o-y), and 10,926 three-wheelers, down 70% y-o-y, in Q1FY21.
Its domestic volumes were at 185,884 two-wheelers, down 74% y-o-y, and 579 three-wheelers, down 79% y-o-y, in India during the June quarter.
The maker of Apache motorcycles and Jupiter scooters, however, had reported robust growth in its export shipments during FY20. It exported a total of 6.79 lakh two-wheelers during the last fiscal, up 9.2% y-o-y, as against the industry average of 7.3% y-o-y growth in FY20.
Exporting 1.62 lakh three-wheelers in FY20 recorded 16% y-o-y growth against last fiscal’s 12% drop.
TVS Motor’s Indonesian subsidiary sold 53,650 units of two-wheelers in FY20, growing 31% y-o-y from 40,760 units in FY19.
The company has a long-term strategic partnership with Germany’s BMW Motorrad to develop and manufacture sub-500cc motorcycles for India and global markets (72000 to date).
TVS Motor also acquired UK’s Norton Motorcycles in April for £16 million with an aim to enhance its global presence with the premium product portfolio, believing in leverage in the additional geographical network and global supply chain capabilities in existing and upcoming products.

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