Lab-grown diamond startup True Diamond has secured $1 million in seed funding, led by Titan Capital and supported by Huddle Ventures, Zeropearl Ventures, and notable angel investors like Ashutosh Valani, Priyank Shah, Aashka Goradia Goble, Mamaearth founder Ghazal Alagh, Abhishek Goyal, and Anmol Jain.

The funds will be utilized to drive growth through initiatives such as expanding the team, setting up exclusive boutique outlets in Mumbai and Delhi NCR, and implementing strong branding and marketing strategies.

Established in January 2024 by Parin Shah and Darayus Mehta, the Mumbai-based startup True Diamond focuses on crafting premium lab-grown diamond jewellery that replicates the chemical composition, physical attributes, and optical properties of natural diamonds.

The company caters to the increasing consumer preference for sustainable and ethically sourced products. Its collection features a diverse range of customizable jewelry, including rings, earrings, necklaces, and tennis bracelets, along with specialized designs for men.

Parvin Shah said, “This funding will allow us to expand our team, establish boutique locations, and strengthen our brand presence. We’re excited to work with our investors to build True Diamond into one of the leading names in the jewellery industry.”

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