Titan has outlined a store expansion plan in the Middle East and North America, considering the presence of the Indian diaspora. Titan’s MD, CK Venkataraman, has reported that the company will likely add 20-30 Tanishq stores over the next 2-3 years in the Middle East and North America. He further said that Titan expects its sales to be higher by 15-20% this festive season than last year.
On Thursday, Venkataraman launched Titan’s new initiative, “Titan Shaurya,” to make all Titan products across all brands accessible to Indian armed forces personnel. He reported that more than 10,000 products across the country would be accessible to the Indian armed forces ranging from jewellery, watches, eyewear and perfumes.
The company expects the growth to continue for a long time in the eyewear section. In the wearables business, Venkataraman expects the growth to be at an exponential rate. Notably, the company already has a high market share in the watches business.
Venkataraman unveiled the first look of special edition watches inspired by armed forces during the launch event. Titan plans to launch this collection by March 2023 across on-ground retail stores and online in India.
Founded by Xerxes Desai in 1984, Titan is part of the Tata Group. Headquartered in Bangalore, the company owns brands such as Fastrack, Tanishq, Skinn and Eyeplus.