Swiggy has introduced Swiggy UPI, a new feature simplifying its users’ in-app payment process. By incorporating the UPI Plugin solution from the National Payments Corporation of India (NPCI), Swiggy aims to minimize friction during checkout and improve customer satisfaction.

Swiggy UPI enables users to conduct UPI transactions directly within the Swiggy app, eliminating the need to switch between apps and significantly reducing the steps required to complete a payment.

According to the company’s announcement, users can now finalize UPI transactions without exiting the Swiggy app, reducing the payment process from five steps to just one.

This streamlined process, powered by Juspay’s HyperUPI Plugin, ensures quicker transactions and fewer payment failures. Swiggy states that the new system reduces transaction time from over 15 seconds to just 5 seconds.

Anurag Panganamamula, Head of Revenue and Growth at Swiggy emphasized the company’s focus on customer convenience and expressed excitement about introducing the UPI experience to their customers. 

This feature aligns with Swiggy’s mission to provide unprecedented convenience to consumers as UPI becomes one of the most favoured payment methods.

The company is confident that this feature will significantly enhance Swiggy’s customer experience by simplifying the transaction process and reducing payment failures on a large scale.

Setting up Swiggy UPI involves a simple one-time process. Users can link their bank accounts on the app’s payment page and utilize their UPI PIN for all future transactions. The in-app integration also offers instant feedback on payment problems, enabling users to address them promptly.

Swiggy’s initiative is in line with the increasing popularity of UPI in India. In April 2024, Finance Minister Nirmala Sitharaman said India had processed around 131 billion UPI transactions. 

The NPCI actively urges more businesses to integrate UPI services to quicken the adoption of digital payments.

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