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BUSINESS

Swiggy Plans to Change Supr’s Structure

Swiggy (Bundl Technologies) said it has decided to change its daily grocery delivery service Supr Daily’s organisational structure to a Business Unit (BU) within Bundl. This will help Supr deal with the unfair advantages that Swiggy has access to and accelerate its journey.

Over the last 15 months, Swiggy CEO Sriharsha Majety said it had made some exciting progress in its food delivery business. “We’re now comfortably surpassing our pre-covid peak while also being on the path to overall profitability,” said Majety in a blog post.

While food delivery continues to be the firm’s flagship category, Swiggy also made significant progress in realising its larger vision of elevating the quality of life by delivering unparalleled convenience.

“We’ve done this on the back of strong traction in the grocery delivery business,” said Majety. “This business is 10x the size of the food services industry; I strongly believe that with the right investments and focus, we have the potential to build a category that is larger than our food delivery business.”

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