Surf Excel, Hindustan Unilever’s detergent brand, suited the first Indian home and personal care product to cross $1 billion in yearly sales in 2022. With a total sales of Rs 8,200 crore, it also developed HUL’s first product to reach the milestone.

According to Deepak Subramanian, executive director of home care at HUL, this was made conceivable due to the “premiumisation” of the section using melted cleaners and fabric conditioners. HUL’s second biggest brand is Brooke Bond, with yearbook sales of Rs 5,000 crore.

Subramanian added that advertising and innovation had a significant role in helping Surf Excel reach the revolutionary.

On the one side of Surf Excel, HUL has two other cleanser care brands, Rin and Sunlight. These have a 43% share of India’s cleanser market. This is the uppermost share HUL has clutched in over a decade.

Also, Surf Excel’s sales grew by 32% despite inflation, mainly due to an increasing preference for Rs 10 packs.
HUL has been in the Indian bazaar for over six decades. In 1985, it was uninvolved from the top plug by Nirma. In response, HUL hurled Wheel detergent. Later in 2012, Ghari took the top promotion. However, for the past three years, Surf Excel has been the section leader in India.