On Tuesday, India’s one of the largest beauty companies, SUGAR has closed a 50 million Series D fundraise led by the Asia fund of L Catterton.

All existing investors named A91 Partner, Elevation Capital, and India Quotient are continued with equity funds with strong interest. Further capitalizing on the company has track momentum in the rapidly expanding beauty and personal care.

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“L Catterton shares our ethos of truly understanding what matters most to consumers, and my co-founder
Kaushik (Mukherjee) and I are thrilled to welcome the firm as our partner,” said SUGAR co-founder and chief executive officer Vineeta Singh. “The firm’s brand-building and value-creation capabilities will fortify our growth as we continue on our journey of delighting and over-delivering on the expectations of our customers and fans.”

Moreover, consumers have increased the production of cosmetics and skin care as part of their daily repertoire and experimented with various products. As per the previous record, it is expected to reach $21 billion in 2025. Online shopping has raised the production in secondary cities and also contributed to the enlargement of the market.

With an extensive portfolio of high-quality products that resonate with consumers, SUGAR has cultivated a loyal customer base and has quadrupled sales over the past three years.