Snapchat founder and CEO Evan Spiegel doesn’t have much credit for the new metaverse trend. In an interview with The Guardian, Spiegel said the reason the company doesn’t use the term Metaverse is that it’s “ambiguous and hypothetical.” Spiegel said that if you asked the people in the room to define the metaverse, you’d get different answers because “everyone’s definition is completely different.”

Spiegel told The Verge that companies that see the Metaverse as the future are talking about “something that doesn’t exist yet,” rather than “something like augmented reality (AR) that engages 250 million people every day.” Snapchat app AR in the program. ” “That’s where people get their thumbs up on this small screen,” he said, breaking “some of those limitations” and “getting into a truly immersive, interactive AR experience that’s going to be very exciting in the future. important.”

Many metaverses and their tools “are designed to replace reality,” Spiegel said, but AR augments the real world around you, not replaces it. “So, our basic bet is that people love the real world: they want to be with friends in person,” Spiegel added.

The Snapchat CEO believes Snap’s vision for the future is “real today,” citing the company’s current foray into AR glasses with a platform that “works at scale.” “So, when we focus on what we’re building now, we try to stay away from those assumptions,” Spiegel concluded.

In recent years, there has been a growing discussion around the hypothetical Web3 and Metaverse. Meta, formerly Facebook, is preparing to open its first brick-and-mortar store in the U.S., which founder and CEO Mark Zuckerberg said will give people “a sense of where we’re headed in the future.”

Facebook isn’t the only company on this journey, Microsoft has joined it, Ubisoft has partnered with several companies to explore Web3 and Metaverse, and Epic Games has successfully secured funding from Sony and Kirkbi to build Metaverse. This is just the tip of the iceberg, as many companies have begun building a hypothetical virtual world, they hope will one day become reality.