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Shubhranshu Singh has been appointed as Royal Enfield’s, Global Head of Brand.
He was previously the Executive Vice President and Head Marketing (Sports) at Star India. He has also worked with Visa, Diageo and Hindustan Unilever among other companies. He also writes columns on marketing in various publications.
The company has increased its focus on international markets and Singh’s mandate will be to supervise the expansion of the brand, in various countries.
