Global product lifecycle management platform – Servify has secured $65 million as part of its ongoing Series D funding round, led by Singularity Growth Opportunity Fund.

In addition, strategic investors such as AmTrust, family offices such as Pidilite, and existing investors such as Iron Pillar, BEENEXT, Blume Ventures and DMI Sparkle Fund participated in the round.

The funding will further grow the business in international markets and strengthen the technology platform that supports brands and consumers during product usage and support (damage protection, extended warranties) and product end-of-life events.

Recently, the company expanded its platform to support purchasing affordable products (like no-cost EMIs, instant discounts, etc.) and will use the funds raised to scale the product.

Servify started its journey in India in 2015 and is increasingly being adopted by North America, the EU, the UK, Saudi Arabia, UAE and other GCC countries. With over 700 employees worldwide, Servify works with over 75 top brands, including Apple, Samsung, OnePlus, Xiaomi, Etisalat, Croma, Walmart, Reliance Retail, Amazon, etc.

Servify integrates multiple OEM brands and their sales and service ecosystems through its product lifecycle management platform and product ownership experience.