Device lifecycle management platform Servify has acquired key businesses of Germany-based WebToGo, a provider for multichannel self-care and customer experience solutions for smartphones, tablets, and laptops. Following this acquisition, Servify will be adding two of WebToGo’s solutions to its portfolio – a mobile device diagnostics suite myhandycheck and wenewa, a platform that can remotely identify, diagnose and triage connected devices. WebToGo’s team has also been absorbed into Servify. The terms of the deal were however not disclosed.

“The whole world is undergoing digital transformation with each business trying to adapt to this change. Our integration with Servify will open up new avenues and usher in a new era of customer experience,” said Peter Duesing, founder, and chief executive of WebToGo. Founded in 2015 by Sreevathsa Prabhakar, Servify provides white-label warranty and after-sales support products to leading smartphone manufacturers like Apple, Samsung, OnePlus, and Xiaomi among others. It also powers device exchange/buyback programmes for Apple, Samsung, and OnePlus.

The firm also has tie-ups with retailers, distributors, insurers, service providers, and telecom operators. Servify said it has over 43,000 retail locations and 16,000 service partners integrated with its digital platform. It currently has a reach across more than 50 countries, with subsidiaries in eight countries. In September last year, the Mumbai-based startup had raised $23 million in Series C funding led by existing investor Iron Pillar, with participation from Blume Ventures, Beenext, Tetrao SPF, and Trifecta Capital.