In the second quarter of 2019, smartphone shipments rose to 36.9 million, up from 32.1 million in the previous quarter, according to International Data Corporation’s (IDC) Asia/Pacific Quarterly Mobile Phone Tracker, released on Tuesday.
Online sales contributed majorly to the demand, resulting in year on year growth of 12.4%. Offline sales grew by 8.5% year on year and were largely driven by new launches by Samsung in the mid-range Galaxy A series, Xiaomi’s growing presence in the offline market and Vivo marketing activity during IPL.
The average selling price (ASP) for smartphones in India in Q2 2019 was $159 and $200 segment accounted for 78% of the handsets in the market.
However, people are opening up to the idea of spending more on smartphones the fastest-growing segment was $200-$300 with year on year growth of 105.2%, while the second fastest-growing segment was $400-$600 with year on year growth of 16.3%. OnePlus was the top vendor in this segment with a 63.6% market share.
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