First time in the Royal Enfield’s modern history, the company has planned to set up its assembly plant outside its Chennai manufacturing unit. It has announced that it will commence assembly of motorcycles in Argentina in partnership with Grupo Simpa, a local Royal Enfield distributor in Argentina since 2018. President of Argentina, Alberto Fernandes has graced the event for the provincial assembly plant announcement in the Latin American country.

Argentina is among one of the biggest mid-size motorcycle markets in Latin America, and the company set up its retail operation unit in Argentina in 2018. Since then, it has expanded its retail network and has five exclusive stores in Argentina while 31 exclusive stores and 40 other retail stores across the Latin American countries.

The local assembly plant in Argentina will be based at Grupo Simpa’s facility centrally located in Campana, Buenos Aires. Firstly, the assembly plant will locally assemble three motorcycle models, including the Royal Enfield Himalayan, the Royal Enfield Interceptor 650 and the Royal Enfield Continental GT 650.

 Vinod K Dasari, CEO of Royal Enfield commenting on the Argentina market, said, “We are deeply committed to focusing on becoming a part of the fabric of the country’s rich motorcycling culture. Our decision to start assembling our motorcycles in Argentina is a testament to our long term commitment and increasing confidence in the market.”

In Latin America, Brazil, Argentina and Colombia are the three most important markets for Royal Enfield. The company intends to establish itself as a global leader in the mid-size motorcycle market with its 650 Twins, and newer models. The first assembly plant outside India will help Royal Enfield to increase its overall sales in the Latin American market.