Indian telecom major Reliance Jio on Wednesday said that it has led Series-A funding round in the augmented reality (AR) mobile gaming company Krikey. The company has undisclosed the financial details of the funding.
With this latest funding round, Krikey has raised a total funding of $ 22 million so far. The mobile gaming company has also launched a new AR game in India ‘Yaatra’, which will give Jio users exclusive access to 3D-avatar features.
Akash Ambani, Director, Jio Platforms Ltd. said in a statement, “Krikey will inspire a generation of Indians to embrace augmented reality. Our vision is to bring the best experiences from across the world to India, and the introduction of Yaatra is a step in that direction.” The AR gaming takes the user into a whole new world of its own, he added. The ‘Yaatra’ has been launched on Google Play and Apple’s iOS App Store and it will be soon made available for JioPhone users, the statement said.
“Our vision with Krikey is to bring together inspiration and reality in an immersive way. With augmented reality, we can bring fantasy worlds into your home, straight through the window of your mobile phone,” said Founders of Krikey in the statement.