The forthcoming 5G smartphone from Reliance Jio will likely be priced between Rs 8,000 and Rs 12,000, respectively, once it has broad coverage. As per the report by Economic Times, it said that the company accepts their concern for this pricing to fascinate a large number of 4G users.
Quoting a report by Counterpoint Research, ET said that the approach is comparable to the one used by the company with the JioPhone Next 4G when it attracted mass users of 2G shifting to 4G services.
“The two-prong strategy will be crucial to Jio’s progress and encompass its leadership in the 5G era. Supplementary, at some point in 2024, Jio will also be obligated to launch an affordable 5G mmWave+sub-6GHz smartphone as the cost deltas between the two have tightened meaningfully from an overall BoM fitting perspective,” the Counterpoint report added.
During the Annual General Meeting (AGM) 2022, Mukesh Ambani said that the company would launch 5G services in four metro cities, including Delhi, Mumbai, Chennai, and Kolkata, till the Diwali fest. Pan-India handling is expected to be achieved by December 2023. Also, the company had discovered its plans to launch a 5G smartphone in a conglomerate with Google. However, no details on the pricing have been revealed till now.
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By the FY24-25, the company may achieve a subscriber base of 12-21 million and intermingled Average Revenue Per User (ARPU) of Rs 188 or Rs 208, a report by Spark Capital disclosed. Jio 5G plans are expected to be 20% costlier than the 4G premium packs, the report mentioned.
