Chinese app RedNote saw a massive surge in popularity, gaining nearly 3 million US users in a single day as “TikTok Refugees” joined ahead of a potential ban.
The app gained nearly 3 million US users in one day, reaching 3.4 million daily active users, up from fewer than 700,000 before, driven by a potential TikTok ban.
The ban, set for 19th January, stems from US national security concerns over TikTok, used by 170 million Americans.
RedNote surged to the top of US app store rankings, outpacing TikTok’s sister app Lemon8, which saw a smaller rise to 1.7 million daily users.
TikTok’s US usage dropped 2.1% weekly, with daily users falling to 82.2 million.
Chinese users on RedNote welcomed US newcomers, engaging in cultural discussions, but signs of censorship challenges also emerged.
China’s strict “Great Firewall” blocks foreign social media, while RedNote adapts to US users testing censorship limits.
Many US TikTok creators hoped to avoid the ban but are now migrating as the deadline nears.
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