Ratan Tata, chairman emeritus of Tata Sons, has provided an unknown sum of early money to Mumbai-based start-up Goodfellows, which matches seniors with young people prepared to help them as companions. “The connections made between the two generations by Goodfellows are quite significant and assist in addressing a significant societal issue in India. Tata remarked, “I hope the investment helps the young team at Goodfellows develop.
Shantanu Naidu, the general manager of Ratan Tata’s office, started the firm six months ago. According to the firm, it has passed the beta stage and is now prepared to provide its services to seniors in Mumbai. It also has expansion ambitions for Pune, Chennai, and Bengaluru. Around 800 young graduates who wished to work as elderly companions submitted applications during the beta phase.
During the beta stage, 20 applicants were chosen in Mumbai. According to Goodfellows, candidates for the companion position are carefully screened for ’empathy’ and ’emotional intelligence.’