Rajiv Kenue has been appointed by the consumer durable maker Kenstar as its Chief Operating Officer with immediate effect.

He will be responsible to contribute Kenstar’s strategy for establishing it as one of the preferred brands in India.

Rajiv Kenue, on commenting the development said that “I believe there is an incredible scope for expansion of all product category in Kenstar and our focus would be to drive secondary sales by widening our distribution network and further strengthening the brand’s image.”

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