PVR Inox has planned to invest Rs 450 crore for the current fiscal year and open 150 screens pan India.

The company opened a 12-screen superplex in Bengaluru on July 20; the new property has multiple cinema formats. Moving ahead, the company will focus more on South India due to its high consumption in the market.

A Superplex is a property with 10 or more screens offering a range of experiences and formats under one roof. PVR has about four to five superplex, and Inoc has around three to four.

Sanjeev Bijli, Executive Director, PVR Inox, said, “Company has invested Rs 72 crore for the new theatre in Bengaluru, which has been launched in partnership with Prestige Group,”

He added, “Making a superplex depends on the mall size, location. The new cinema in Bengaluru has a high consumption of movies in all languages. We are opening another 15 screens in Bengaluru and another 14 screens in Pune. So, two more superplexs are coming up this year. This kind of megaplexes can be built in metros where movie consumption is high and multiple languages movies are consumed.”

South India has the highest share at 32% in terms of screen count. The theatre chain has 25 cinemas with 158 screens in Bengaluru and 35 cinemas with 201 screens in Karnataka. The company has 542 screens in 96 properties in South India. In total, the multiplex chain has 1,702 screens.

The company has also offered a sharp discount on food and beverages within its properties to boost sales.