PepsiCo’s all-India franchisee Varun Beverages Ltd has been given land in Gorakhpur, Amethi, Prayagraj and Chitrakoot districts of Uttar Pradesh for setting up units for producing carbonated soft drinks, fruit pulp or juice-based drinks. The Uttar Pradesh government has successfully attracted industrial beverage units through its investment promotion agency, Invest UP.

Varun Beverages Ltd has proposed to invest Rs 3,740 crore in all four plants with about 5,650 expected employment opportunities. Invest UP’s Chief Executive Officer Abhishek Prakash said that policy of fast-track land allotment and promotion of mega projects in the state are becoming significant enablers in attracting investment in the state.

Varun Beverages Ltd has been allotted 45-acre land through fast-track mode in Narkatha village of Gorakhpur, where the company has proposed to invest Rs 1071. 28 crore. In the Bargarh Industrial Area of Chitrakoot, the company has been allotted 68-acre land. The company is likely to invest around Rs 496.57 crore.

Around 24.7 acres and 26.1 acres of land have been allotted in Saraswati Hi-Tech City, Naini-Prayagraj and Trishundi Industrial Area in Amethi, where the company has proposed to invest Rs 1,052.57 crore and Rs 1,119.59 crore, respectively.