Paytm E-commerce Private Limited (PEPL), the parent company of Paytm Mall, has announced that it will shift its focus to the Open Network for Digital Commerce (ONDC) and explore opportunities to export business to replace traditional physical goods.

The move enables the company to partner with ONDC to create a long-term sustainable business aimed at democratising the buying and selling of goods in the Indian market, increasing the transparency and digital independence of the country’s small businesses.

Publicly listed One 97 Communications Limited (OCL) does not directly or indirectly hold shares in Paytm Mall’s parent company (PEPL). PEPL is not part of the OCL Group, but PEPL uses the Paytm brand and accepts services from OCL.

A Paytm Mall spokesperson said: “We will drive online commerce in India based on the Indian government’s revolutionary ONDC initiative. We also plan to explore opportunities in export markets. We appreciate the support of our investors and look forward to driving sustainable growth.”

PEPL also sees the exits of early investors Alibaba and Ant Group as part of a shift in the company’s business direction. Paytm Mall is confident in its new strategy and roadmap with continued support from other existing shareholders.