On Monday, the acquisition of European firm Oyo completes the Direct Booker with a transaction value of $5.5 million. A market-leading player in the vacation home management segment in Dubrovnik, Croatia, Direct Booker was started in 2010 by Nikola Grubelic and Nino Dubretic. The company has over 3,200 homes and has serviced 2 million customers.
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“Homes continue to be an important strategic segment for OYO. We have been able to add value to our over 140,000 Home Storefronts 1 globally, and I am excited to welcome Nino, Nikola, and the team at Direct Booker under the OYO umbrella,” said Ankit Tandon, Global Chief Business Officer, OYO. The company continues to focus on going deep in Europe, he added.
Recently, OYO has actively counted on ‘tuck-in’ acquisitions, especially as a strategic growth lever in the European market. The Netherlands, Denmark, Belgium, Germany, and Austria have a strong footprint on Oyo.
