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OnePlus has surpassed Apple and Samsung to become the Top smartphone maker in the premium segment, as per the market report released by IDC. The IDC report stated that in the Rs 29,000 plus (USD 400) price segment, OnePlus reaches its highest shipments ever in the second quarter of 2018-19.
OnePlus attained the leadership position due to the success of OnePlus 6 in the premium end segment of the smartphone market, with pricing above Rs 36,000 (USD 500), and surpassed the likes of Apple and Samsung in the quarter ended in October.
Upasana Joshi, Associate Research Manager, Channel Research, IDC India, stated, “The newly launched iPhone XS and iPhone XS Max were unable to create much demand in the opening quarter due to its high pricing in the India market.”
In the budget segment, Chinese smartphone maker Xiaomi came out as the biggest player with 11.7 million units sold, on the back of its successful Redmi 5A and Redmi Note 5 Pro series along with other portfolios. Xiaomi also made an aggressive entry in the mid-premium segment of US$300 to US$500 with its Poco series.
Here are the top 5 smartphone companies (in terms of overall market share) in India: Xiaomi (27.3%), Samsung (22.6%), Vivo (10.5%), Micromax (6.9%) and Oppo (6.7%). Overall the smartphone market in India grew by 9.1% on a year-on-year basis in terms of the number of units shipped.
