One Impression, an India-based influencer marketing platform, has raised $10 million in a series-A funding round led by BGMI creator Krafton at a $70 million post-money valuation. This marks Krafton’s first fresh investment in an Indian startup after BGMI was pulled from app stores in India last year.

One Impression was founded in 2018 and provided an Amazon-like platform that allows brands to quickly and easily find relevant influencers for their marketing campaigns. The platform offers full-stack solutions, including discovery, pricing and payment compliance, government contracts, delivery and performance tracking. The platform has over 7 million content creators, including micro-creators from rural and second- and third-tier towns, big celebrities and Bollywood actors.

The startup claims to have created a profitable business without marketing and has helped over 500 brands, including Cetaphil, Meesho, and MamaEarth, to drive growth with influencer-led initiatives.

One Impression has previously raised $1 million in seed funding from angel investors such as Peeyush Bansal, founder of Lenskart, People Group CEO Anupam Mittal, and celebrities such as Olympian Neeraj Chopra and comedian Zakir Khan in January 2022.

The latest funding will expand the company’s product range, accelerate product development, and expand its presence in international markets such as Southeast Asia and the UAE. The startup also plans to build a marketing team and expand its sales force to expand its presence in the global market.

One Impression is building tools for creators to help them monetise content, unlock opportunities to collaborate with other creators, and use automation to make finances easier. It also works on tools to let creators quickly access studios across India and even get PR opportunities.

One Impression charges brands a fee to connect them with influencers and takes a commission from content creators who grow once they become more relevant to large-scale campaigns. The platform plans to launch advanced tools to provide brands with a subscription-based recurring revenue model.

Krafton, the South Korean game development company behind popular titles like PUBG and BGMI, has invested over $100 million in Indian startups since 2021. Despite facing setbacks with its mobile gaming titles in India, the company sees tremendous potential in the Indian market and aims to continue augmenting the ecosystem and creating growth opportunities.