Ola Electric, the mobility giant’s electric vehicle arm, said it sold scooters worth over Rs 600 crore in just 24 hours during its sale of Ola S1 and S1 Pro scooters. The SoftBank-backed company said it sold four scooters every second. Ola Electric, which had to defer e-scooter sales due to a website glitch last week, opened the purchase of Ola S1 and S1 Pro on Wednesday. The investment can be made exclusively on the Ola app, and the process is entirely digital. Over the last couple of months, the firm opened up reservations. The firm said lakhs of consumers booked their slot to purchase the Ola S1 and S1 Pro.
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“Yesterday, we opened for purchase, and consumers responded by booking the Ola scooters in unprecedented numbers. We sold four scooters every second,” said Bhavesh Aggarwal, co-chairman and group chief executive officer, Ola, in a blog post. “In fact, in just 24 hours, we sold scooters worth over 600 crores. That’s more in value terms than what the entire 2W (two-wheeler) industry sells in a day. The age of EVs is here.”
Ola said this response is beyond its expectations. Given its production plans in the coming months, today will be the last day for consumers to purchase their Ola S1 and S1 Pro scooters. Those who have already reserved can purchase until midnight tonight, at which point, the purchase window will close. Consumers can continue to reserve their spot in the queue.