Online food delivery platform Zomato has extended its Gold Program to delivery. The popular program was recently dealing with conflicts between the country’s largest restaurants and the food aggregator beyond eating out to now ordering in. Gold on delivery could significantly disrupt the market as it will give complimentary offers to its members.
According to the new offer, existing and new Zomato Gold members will be able to use the benefits of Gold for home delivery orders now, the company said in a statement Friday. The program is available in 16 cities starting today. Zomato Gold users will be able to use their membership while ordering food delivery. Earlier, Zomato Gold was valid only on eating out.
Zomato Gold for dining-out and delivery is operational in 16 cities. By next week, the company said the program will expand to 25 more cities including Agra, Amritsar, Aurangabad, Bhopal, Mangalore, Mysore, Nashik, Patiala, Patna, Raipur, Ranchi, Surat, Udaipur, Vadodara, Varanasi, among others. In all, it will be available in over 40 cities over the next few days.
Read EquityPandit’s Nifty Outlook for the Week