Varun Beverages is planning to set up a greenfield production facility, for Tropicana juices.
It will create an in-house production capacity for Tropicana fruit juices, Quaker Oats milk based beverages and Gatorade. The company stated, “Spread over around 41 acres in Pathankot district of Punjab, it will be the first fully backward integrated facility in India to manufacture the complete range of above products including carbonated soft drinks (CSD0 at a single location. The expansion is to take advantage of the growing demand of Juice based beverages for health conscious consumers.”
Furthermore, Varun Beverages Chairman, Ravi Jaipuria stated that, he feels the juice market in India is expected to show strong double digit growth.
