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Tata AIA Life Insurance (Tata AIA Life) has partnered with TTSL (Tata Teleservices) for launching m-Insurance that will also be bringing the economically weaker sections under the insurance cover.
Tata AIA Life has said in a release that M-Insurance provides life insurance cover of up to Rs 1,00,000 for the telecom company’s prepaid subscriber base in Andhra Pradesh and Telangana as a pilot offer on select recharges.
Ishaat Hussain, Tata AIA Life Chairman has said in a statement that “In early 2000, when we were putting our insurance and telecom plans together, a big thrust was on serving the bottom of the pyramid as well. About 80 percent of our population that is buying pre-paid services belongs to that section of the pyramid. The m-Insurance product brought about by us is in alignment with the IRDAI and the government objective of reaching out to that very section of society.”
