Facebook on Friday announced the appointment of Avinash Pant as marketing director for its India operations. The newly created role has the mandate to drive the company’s consumer marketing efforts across the family of apps, including Facebook, Instagram and WhatsApp. He will report to Ajit Mohan, vice-president and managing director of Facebook India.
Pant’s appointment comes a year after Facebook announced a new leadership structure in India bringing the company’s operations under Ajit Mohan, reporting directly to its headquarters in Menlo Park.
“Consumer marketing is a new strategic area of focus for Facebook and one where we will dramatically increase our investment in communicating directly to consumers. Avinash is one of the best marketers in the country, and I am delighted that he is joining us on this exciting charter to shape the voice of Facebook’s family of apps in India,” said Mohan.
In his previous stint with energy drink giant Red Bull, as country’s marketing director, Pant’s responsibility was building the brand especially amongst the youth through partnerships and content related to sports, music, and dance. With 22 years of experience across brand categories, Pant has worked with consumer brands such as Nike, Coca-Cola and The Walt Disney Company.
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