On Monday, Paytm Money declared an open stockbroking availability throughout the country. The company eyes 10 lakh investors in the current fiscal, primarily with the large first-time users among small cities and towns. Efforts are intended for greater investment alongside easy to use products, low pricing (Zero Brokerage on Delivery Orders, Rs.10 for Intraday) and digital KYC with paperless account opening.

The central aim is to achieve the foremost comprehensive online wealth management platform in India supervising financial inclusion among the masses.

The early access scheme amassed more than 2.2 lakh investor registrations, among which 65% users are of 18 to 30 years which reflects more millennials are building their wealth portfolio. The platform observed higher adoption from Tier 1 cities such as Mumbai, Bangalore, Hyderabad, Jaipur, and Ahmedabad, with high tractions even in smaller places such as Thane, Guntur, Bardhaman, Krishna, and Agra.

This service is now available on iOS, android and web with super-fast loading Stock Charts, Track Market Movers & Company Fundamentals. “Paytm Money app also offers a seamless interface to set price alerts & SIPs to invest, trade and research on stocks,” says the company statement.

Varun Sridhar, CEO – Paytm Money said, “We aim to democratise wealth management services that contribute to the growth of Atmanirbhar Bharat. We believe it’s an opportunity for us to enable millennials and new investors to build their wealth portfolio. Our technology-enabled solutions help make stock investing simple and easy. We will continue to challenge the status quo and build India’s best product. We remain committed to making Paytm Money a comprehensive wealth management platform for every Indian.”

Features included in the platform are research, customization of watchlists, market exploration and price alerts till 50 stocks. Users can easily set weekly/monthly SIPs for stocks and automate stocks investment. With the built-in brokerage calculator, the investor can discover the transaction charges & know the exact breakeven price to sell stocks profitably.

“The advanced charts and other options like cover order & bracket order have been added to make the stock trading experience more rewarding. All this and a lot more would be available with absolute data privacy to keep investors’ personal data safe with bank-level security,” company said in a release.