Paytm which is the biggest digital payments startup of India, has acquired a majority stake in Insider.in which is an online ticketing and events platform.
Insider.in is backed by an event management company Only Much Louder (OML), Shreyas Srinivasan, the founder of Insider.in will be continuing in running the business whereas OML founders and brothers Vijay and Ajay Nair will remain stakeholders and members of the advisory board.
Vijay Nair has said that “Through the association with Paytm, we can expect Insider.in to reach the next 100 million Indians who are coming online, who will become aware and interested in cultural events, which is the focus of the platform.”