Patanjali Ayurved, led by Baba Ramdev announced its entry into the dairy segment by launching milk and milk products, such as curd and cheese, targeting sales worth Rs 1,000 crore from the segment. Patanjali had also marked its entry into the frozen vegetable segment and has introduced products such as potato fingers, pea and sweet corn.
Baba Ramdev at a press conference said, “We are aiming to have a business of Rs 1,000 crore in the upcoming fiscal. This fiscal, we would have a business of Rs 500 crore.” The Haridwar-based firm has established a network of around 56,000 retailers.
Baba Ramdev said that they are targeting 10 lakh litre of daily sales. According to him, Patanjali would also introduce milk and allied products in tetra packs. The company would directly procure milk from the farmers through its network and would promote products from India-based breeds. “Our milk would be cheaper than other established brands by Rs 2,” Ramdev added.
Patanjali also launched packaged drinking water under the brand name ‘Divya Jal’ in different pack sizes and plans to introduce natural mineral water and herb-infused water.
