On Monday, Ride-hailing company Ola rolled out an Artificial Intelligence (AI) enabled safety feature, ‘Guardian’ in 17 markets across India and Australia. The ‘Guardian’ feature is going live in 16 Indian cities as well as Perth in Australia after a successful pilot across multiple cities in India and international markets. The AI-enabled feature uses real-time data from rides to automatically detect irregular trip activity, including prolonged stops and unexpected route deviations, said company.
These alerts are flagged off in real-time to Ola’s dedicated 24×7 Safety Response Team, who immediately reach out to customers and drivers to confirm if they’re safe and offer on-the-call assistance until ride completion. The company claims that Ola Guardian is built on AI and machine learning capabilities on the Ola platform which enables it to continuously learn and evolve from millions of data points every single day to improve risk signalling and instant resolution.
“Guardian brings together the precision of Artificial Intelligence with the assurance of human intervention, enabling a uniform and safe mobility experience across the markets we operate in, ” said Arun Srinivas, Chief Sales & Marketing Officer, Ola.
Other safety initiatives that Ola has included the emergency button, facial recognition system for driver authentication and one-time-password (OTP) system. Ola aims to take Guardian to more cities in the coming quarter.
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