Apple Inc., AT&T Inc., Netflix Inc. and Walt Disney Co. are going to invest billions of dollars for so many new streaming contents which motivate to keep the cable subscription with its user.
In mid of the November month, AT&T’s HBO Max will introduce Apple TV+ and Disney+ video apps, both will be available on demand. They are game-changers for the pay-TV industry, already littered with live-TV streaming products from Sling TV to YouTube TV.
Over a year ago, Casey Bloys, HBO’s programming chief, referred to such spending as ‘irrational exuberance.’ After that, his boss, HBO Chairman Richard Plepler, left the company in a shake-up by its new parent AT&T. Now, HBO is ramping its production slate to reduce churn or the rate at which bored subscribers are cancelling, and HBO Max is reportedly paying $425 million to carry ‘Friends’ for five years starting in 2020. Similarly, the Wall Street Journal reported that Comcast Corp.’s NBC Universal has its own $500 million five-year exclusive rights deal for ‘The Office,’ the No. 1 which can show on Netflix.
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