Ganesh Subramanian, the former Myntra chief operating officer, has set up a data driven technology firm Stylumia Intelligence Technology, for analyzing fashion trends.

Subramanian, the chief executive officer of Stylumia said that”As a fashion professional, I have struggled with some unresolved questions: how much to buy? what to observe/spot in terms of trends/inspirations? What products/medium to choose for my brand/business?”.

“The answers to which we are chasing at Stylumia,” he said.

Subramanian heads the company along with entrepreneur Ram Prakash H.

Stylumia was incorporated in this month and will be helping companies to prepare the next season’s collection based on consumer behavior evalution.

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