Myntra, the fashion e-tailer has been expecting to see a five fold growth in daily sale and get on board 2-2.5 lakh users during the Big Billion Days (BBD) sale of its parent company.
Ananth Narayana, Myntra CEO has said that “This is second year that we will be part of BBD. We expect 5x sales during BBD, scheduled to be held on October 2-6. With brands offering discounts of up to 70 percent, we will have 2.5 lakh styles and designs for shoppers.”
he further said that “While the End of Season Sale will remain our flagship event, the BBD sale offers us a chance to onboard new customers. We expect to get 2-2.5 lakh new users.”
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