According to a senior company executive of Maruti Suzuki, the company has witnessed a significant number of enquiries online and, plans to offer buyers with fully digitised financing options.
The company has seen over 45% increase in the enquiries online during the lockdown months. Being the country’s largest carmaker it has already digitised many touchpoints in a car purchasing journey, which also includes documentation and payment procedures.
Shashank Srivastava, Executive Director for Sales and Marketing of Maruti Suzuki said, “We are currently looking at a ‘digital’ approach wherein we seamlessly blend the limited physical touchpoints with the maximum possible digitised touch-points so that we strike a balance between digital interface and actual dealership showrooms.” He noted that certain touchpoints had already added including the final delivery but test-drives cannot be digitised.
Auto sales have been impacted due to the lockdown imposed in the country on 25, March and relaxation were given where possible, to prevent the spread of coronavirus infection which has resulted in disruptions in the economic activities. He said the company is following the ‘always-on’ approach for campaigns across all the channels and also focusing on a connected digital CRM (Customer Relationship Management) experience.

Read EquityPandit’s Nifty Outlook for the Week