Maruti Suzuki India Ltd, the country’s largest vehicle manufacturer, on Monday launched its new entry-level hatchback S-Presso, at a price range of Rs 3.69 lakh to Rs 4.91 lakh. With muted sales over the last year, the company will bank on the new product to revive its fortunes during the festival period and beyond.
The S-Presso is the first entry-level hatchback from Maruti after the launch of Celerio in 2014. Maruti will also export this product to countries such as South Africa, Sri Lanka and the ones in the ASEAN and Latin American region. The company has invested Rs 640 crore for developing the product.
According to Kenichi Ayukawa, managing director, Maruti Suzuki, mini sport utility vehicle, S-Presso has been designed, developed and validated using Suzuki’s global development processes. While working with counterparts in SMC, Japan, engineers from Maruti Suzuki worked on this car. The new offering from Maruti is powered by the BS6 compliant, one-litre petrol engine and will be sold from the company’s Arena set of a dealership.
Read EquityPandit’s Nifty Outlook for the Week