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South Korean automaker Kia Motors, which is a subsidiary to Hyundai, has declared to launch one model every six months as the company foray into the Indian market from mid-2019. Although, according to the company’s top official, the automaker is not considering the high-volume compact cars segment.
Kia Motors India CEO and Managing Director Kookhyun Shim told PTI, “Yes, we are considering six models in three years, which is one model every six months.” The company has also set the target to list itself in the top five players in the Indian market within the course of 3 years.
Shim also said, “We want to position ourselves as a premium brand. At the moment there is no plan for compact cars in India.” Whereas addressing the company’s set target, Shim said “Kia has a lot of experience in the global market with presence in 180 countries. Our target is based on our experience and not just a dream target.”
Shim also discussed their no compact car strategy by saying, “We think it is very feasible. So, at the moment the compact car is not on our line-up. However, whenever we think we need some volume support we can put the compact car in our line up.”
Kia Motors are planning to introduce its SUV, SP Concept, which it showcased at the Auto Expo this year from mid-2019. “We are developing our first product, SP Concept, based on Indian customers’ aspirational needs, as well as engineering and design. We are bullish about the success of this car,” Shim stated.
