Flipkart and ASUS has entered into a long term strategic partnership for India. Under the partnership Flipkart will become an ASUS premier partner and seller for smartphones.

Both companies will also associate in the co-creation of new products for the Indian market based on consumer insights. Flipkart also has a long term vision ‘Mobiles 40by20′ where it desires to gain 40% of the overall mobile market by 2020.

Further, CEO of ASUS, Jerry Shen stated, “….With Flipkart’s partnership, we aim to gain more insights about Indian consumers’ needs which can help us develop even more suitable products for the Indian market…We strongly believe this collaboration will provide both companies better opportunity to provide delightful propositions to Indian consumers.”

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