Amazon India and Walmart Flipkart claiming the highest sales ever in the festive season sale that ends on Friday. This is the battle of No. 1 slot in the Indian e-commerce space.
The Flipkart’s Big Billion sales started on Saturday night (8 pm) for its Flipkart Plus customers, whereas Amazon India’s has Great Indian Festive sales which began at noon on the same day for Prime subscribers. Both the companies have opened their sale at midnight for all customers.
This period gave an extraordinary sales period for the company, Flipkart said. Kalyan Krishnamurthy, the CEO, Flipkart Group, said on phone call, “We have more than doubled our transaction units, customers from tier II, III cities, which was the biggest focus for us. We believe we are closing the six days (of sales) with 70-75% of the festive market share. New customer growth is 50-60%.”
However, Amazon.in said that it was the biggest Great Indian Festival with smartphones and fashion growing 15 fold and 5 fold respectively. And also, large category appliances grew eight times and nearly half of the sales came from lower-tier cities.
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