Flipkart Group said that it has acquired augmented reality (AR) startup, Scapic for enhancing its immersive shopping experience capabilities for customers.
The Walmart-owned Group has acquired 100 per cent stake in the startup and the AR specialised team will work for the e-tailer to accelerate its efforts for providing deeper camera experiences, virtual storefronts and new opportunities for advertising on its platform. 
The Bengaluru-based startup is a cloud-based platform that enables creation and publishing of AR and 3D content. Currently, it is serving clients across e-commerce and marketing to enhance user experience. 
“Scapic is building visual technology that brings products to life using Augmented Reality and 3D. Advancements by the Scapic team in the field of AI, Computer Vision and AR have made this change possible. Scapic’s no-code platform helps create immersive experiences across categories such as fashion, furniture & electronics,” said V.K. Sai Krishna and Ajay P.V., Co-Founders of Scapic.
The acquisition of Scapic is expected to boost shopping experiences for Flipkart-owned Myntra which was acquired by the group in 2014, as well as its social commerce platform, 2GUD which looks for leveraging AR capabilities.