Emami will buy 30% stake in Helios Lifestyle. Helios Lifestyle owns male grooming brand The Man Company. The amount of the deal was not disclosed.

According to the company, the stake will be acquired by December 31,2018, via infusion of funds in Helios. At present, the company is in the male grooming segment via its brands Fair and Handsome and HE.

Further, the company stated, “The acquisition of stake by Emami is significant as it marks the company’s entry in the fast-growing online male grooming segment.”

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